Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains
When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist.
We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules
If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. After all, there are plenty of above-board SEO tactics to turn to.
So, what is black hat SEO, exactly?
Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building.
Most of those strategies get a bad rap for a good reason.
But there is one thing you should keep in mind.
Black hat SEO is simply a good strategy gone wrong.
If I could do it all over again, I wouldn’t have dabbled in the art of the dark side. Why? Because if I had spent all that time and energy on legitimate search engine optimization tactics, I would have created a much larger long-term business.